Our very first digital auction, the Bobaas Boer Goat auction, took place on 15 February 2020. The vision for this digital auction was born about two years ago when we, as BKB, dreamed of digitising the animal supply chain.
On 15 February 2020 Lukas Burger and Rietkuil Boer Goat stud took the first step towards making this vision a reality when they hosted the first digital Boer goat auction. The digital auction was described as a huge success by Dr Cobus Oberholster, head of livestock and properties at BKB. The success of this event is measured by the turnover amount which amounted to double that which we had accumulated the same live auction last year.
With just over 40 active bidders, 955 accepted internet bids and 918 online attendees, the average price of the rams was R 29 900. The most expensive ram was sold by Lukas Burger for R110 000.00 to AJ van den Heever, and the most expensive ewe was bought by Karoo Livestock Exports on behalf of their client Mr Bou from Thailand.
Becoming a bidder in this digital auction was easy, with the process aimed at being as user-friendly as possible. Bidders registered on our digital auction platform, where they underwent the normal FICA (Financial Intelligence Centre Act) process. On the day of the auction the bidders logged onto the system where our live auctioneer auctioned the animals. Guest viewers could also log into the auction to view the process and auction.
While this digital auction offered participants the comfort of bidding from their own home or office spaces, the advantages surpassed just this. By reducing the transportation stress of the animals, and eliminating disease threats, such as the recent Foot-and-Mouth Disease outbreak, the health and welfare of the animals was also upkept.
We aim to hold weekly commercial sheep- and cattle auctions, alongside the activation of the digital platform at our traditional auctions. If you would like to know more about our digital auctions contact Gert Jordaan at 079 504 8277.